{"id":234643,"date":"2019-11-17T06:00:00","date_gmt":"2019-11-17T05:00:00","guid":{"rendered":"https:\/\/www.vibia.com\/perceptions-of-chromatica\/"},"modified":"2022-11-04T14:30:26","modified_gmt":"2022-11-04T13:30:26","slug":"perceptions-of-chromatica","status":"publish","type":"post","link":"https:\/\/vibiatest.com\/us\/perceptions-of-chromatica\/","title":{"rendered":"Perceptions of Chromatica"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ffffff;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1838.72px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-1{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1.3;\">A renowned multidisciplinary design firm, Stockholm-based <a href=\"http:\/\/notedesignstudio.se\/studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Note Studio<\/a> understands the importance of color in creating atmosphere and bringing design to life. That\u2019s why Vibia chose to partner with the company in developing Chromatica, an innovative color concept aimed at designers and architects.<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Featuring a proprietary palette of 23 hues, the first-of-its-kind creative tool complements the materials commonly found in design projects\u2014concrete, metal, bricks, for example\u2014to create timeless, visual impressions.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:960px;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" poster=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-colors-video-600x338.jpg\" preload=\"auto\"><source src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2019\/11\/chromatica-wall.webm\" type=\"video\/webm\"><source src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2019\/11\/chromatica-wall.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-2{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two big-text\" style=\"margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1.3;\"><a href=\"http:\/\/notedesignstudio.se\/studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Note Studio<\/a> product designers Malin Engvall and Kristoffer Fagerstr\u00f6m first experienced Chromatica at Vibia\u2019s Barcelona showroom, where the \u201ccolor system\u201d is expressed through an evocative installation of <a href=\"http:\/\/notedesignstudio.se\/studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Note<\/a>\u2019s <a href=\"https:\/\/www.vibia.com\/us\/usa\/wall-fixtures-musa-wall\">Musa<\/a> wall lamp. The two shared their impressions and discussed how it helps to convey a design story through the interplay of light, color, and material.<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>The Light colors, Fagerstr\u00f6m observes, don\u2019t dominate the lighting source or the interior. Instead, they spread the light, washing the walls and floor with softness and establishing a soothing mood. Engvall noted that in naturally darker settings, such as their native Sweden, these Light tones would have a greater impact, beautifully brightening and reflecting the light.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"800\" height=\"450\" alt=\"Vibia - The Edit - Perceptions of Chromatica\" title=\"vibia-the-edit-chromatica-lighting-scenes-1\" src=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-1.jpg\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-1-800x450.jpg\" class=\"lazyload img-responsive wp-image-234442\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-1-400x225.jpg 400w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-1-600x338.jpg 600w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-1-800x450.jpg 800w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-1-1200x675.jpg 1200w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-1.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 768px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p>The Dark colors, they believe, emphasize a fixture\u2019s silhouette and create a strong contrast between the light it casts and its inky hue. The lamp\u2019s profile pops, says Engvall, the glow seemingly consumed by the form that contains it. For Fagerstr\u00f6m, the dark palette also conveys a sensation of cosiness, safety, and comfort.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img width=\"800\" height=\"450\" title=\"vibia-the-edit-chromatica-lighting-scenes-2\" src=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-2.jpg\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-2-800x450.jpg\" alt class=\"lazyload img-responsive wp-image-234448\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-2-400x225.jpg 400w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-2-600x338.jpg 600w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-2-800x450.jpg 800w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-2-1200x675.jpg 1200w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-2.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 768px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p>With the Neutrals, the designers spoke of an overall sense of harmony because the hues adapt to their environment. The colors are inherently versatile and won\u2019t compete with the light cast by the lamp or alter the natural light entering the room.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img width=\"800\" height=\"450\" alt=\"Vibia - The Edit - Perceptions of Chromatica\" title=\"vibia-the-edit-chromatica-lighting-scenes-3\" src=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-3.jpg\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-3-800x450.jpg\" class=\"lazyload img-responsive wp-image-234454\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-3-400x225.jpg 400w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-3-600x338.jpg 600w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-3-800x450.jpg 800w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-3-1200x675.jpg 1200w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-3.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 768px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p>Fagerstr\u00f6m and Engvall were impressed by the strong emotional impact of the Vibrant category and admire its bold attitude. Fagerstr\u00f6m commented on its depth of complexity\u2014the hues are brighter in the center and less so on the edges where the light is not as bright. Engvall responded to its positive energy and noted the striking tonal differences when the light is on or off.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img width=\"800\" height=\"450\" alt=\"Vibia - The Edit - Perceptions of Chromatica\" title=\"vibia-the-edit-chromatica-lighting-scenes-4\" src=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-4.jpg\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-4-800x450.jpg\" class=\"lazyload img-responsive wp-image-234460\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-4-400x225.jpg 400w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-4-600x338.jpg 600w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-4-800x450.jpg 800w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-4-1200x675.jpg 1200w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-4.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 768px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6\"><p>The Subtle scale of colors generate a relaxed, friendly atmosphere for the designers. Because the hues are inspired by nature, Fagerstr\u00f6m could see them easily accommodating architectural needs and a variety of building materials. Engvall commented on the warmth when illuminated and the compelling textural quality of the product when unlit\u2014a captivating difference.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img width=\"800\" height=\"450\" alt=\"Vibia - The Edit - Perceptions of Chromatica\" title=\"vibia-the-edit-chromatica-lighting-scenes-5\" src=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-5.jpg\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-5-800x450.jpg\" class=\"lazyload img-responsive wp-image-234466\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-5-400x225.jpg 400w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-5-600x338.jpg 600w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-5-800x450.jpg 800w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-5-1200x675.jpg 1200w, https:\/\/vibiatest.com\/wp-content\/uploads\/2019\/11\/vibia-the-edit-chromatica-lighting-scenes-5.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 768px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7\"><p>View our conversation with Kristoffer and Malin from <a href=\"http:\/\/notedesignstudio.se\/studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Note Design Studio<\/a>.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-video fusion-youtube\" style=\"max-width:960px;max-height:540px;align-self:center; width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/t2P7DVk3Rao?wmode=transparent&autoplay=0&amp;rel=0\" width=\"960\" height=\"540\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 60px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":277283,"featured_media":234432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[113],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/posts\/234643"}],"collection":[{"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/users\/277283"}],"replies":[{"embeddable":true,"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/comments?post=234643"}],"version-history":[{"count":30,"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/posts\/234643\/revisions"}],"predecessor-version":[{"id":270559,"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/posts\/234643\/revisions\/270559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/media\/234432"}],"wp:attachment":[{"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/media?parent=234643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/categories?post=234643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibiatest.com\/us\/wp-json\/wp\/v2\/tags?post=234643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}