Home / The Edit Insights Making of North Insights Making of North Every design product starts somewhere, the idea for North was hatched while designer Arik Levy was reclining on his surf board in the sea waiting for the swell just before dawn; That magical moment when the morning light is just on the other side of the horizon.The North lighting collection provides an indirect, tenuous illumination which recreates the eponymous North light and can be situated at will, defining spaces and creating lighting effects depending on changing circumstances.